RB (formerly known as Reckitt Benckiser), global producer of popular consumer health, hygiene and home products, and Diversey Inc., provider of efficient cleaning and hygiene technologies, have announced a strategic alliance in the North American industrial and institutional cleaning market. The expanded partnership builds on RB’s strength in convenient, ready-to-use solutions – via brands including Lysol, Airwick, Easy-Off and Resolve – and Diversey’s advanced institutional cleaning expertise in hospitals, schools and office complexes across the country.
“Growing our relationship with RB will significantly enhance Diversey’s Prosumer Solutions category, and will provide Diversey’s distributor partners with greater access to the world’s most trusted brands and cleaning products,” said Paul Budsworth, president of Diversey. “This is a critical step for Diversey as we continue to deliver complete facility cleaning solutions for commercial end-users.”
“A key element of RB’s strategic focus in North America is growth in the institutional cleaning market,” said Rahul Kadyan, executive vice president RB North America for the hygiene home business unit. “This alliance with Diversey will help unleash the full power of RB’s brands and contribute towards our purpose of ‘Creating a Cleaner World’ by expanding the reach of our innovative products to health care facilities, educational institutions and hospitality centers.”
The announced elevated partnership will provide complete facility disinfection, cleaning and air care solutions for application across verticals, delivering upon specific end-user needs.