Nutrition

Fiber may be having a cultural moment, but most Americans still aren’t getting enough of it – or fully understanding where it comes from. A new IFIC Spotlight Survey: Americans’ Perceptions of Fiber & Whole Grains finds that two-thirds of Americans say they either fall short on fiber or don’t know how much they consume, even as “fibermaxxing” trends across TikTok and Instagram, and experts forecast fiber as the “new protein.”

A national survey released by the Academy of Nutrition and Dietetics (the Academy) finds that nearly half of Americans are turning to unaccredited sources, social media and AI-generated recommendations to guide their nutrition decisions – bypassing the professionals rigorously trained to provide accurate, science-based nutrition care.

U.S. Department of Health and Human Services Secretary Robert F. Kennedy Jr. and U.S. Department of Agriculture Secretary Brooke Rollins have released the Dietary Guidelines for Americans, 2025-2030, marking the most significant reset of federal nutrition policy in decades.

Forget the outdated nutrition advice that told parents to skip whole milk. A growing body of research is turning that idea on its head, making it time to rethink what “healthy” means for growing kids.