Fiber may be having a cultural moment, but most Americans still aren’t getting enough of it – or fully understanding where it comes from. A new IFIC Spotlight Survey: Americans’ Perceptions of Fiber & Whole Grains finds that two-thirds of Americans say they either fall short on fiber or don’t know how much they consume, even as “fibermaxxing” trends across TikTok and Instagram, and experts forecast fiber as the “new protein.”
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