Today Clorox Professional Products Company unveiled CloroxPro, a unifying new brand encompassing both its healthcare and commercial cleaning products.

Messes and infection-causing germs are a challenge everywhere, regardless of the type of facility. The new brand acknowledges the common challenges and unique needs of the commercial cleaning industry and the importance of cleaner, healthier shared spaces in all our lives.

Beginning today, the new CloroxPro brand and tagline, “Where clean means everything,” will come to life in a variety of ways, from a new logo and updated packaging, to a new website,, and @CloroxPro Twitter handle.