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PENTAX Medical Announces Its New President for the Americas

Ojas A. Buch

PENTAX Medical, a health care industry leader in diagnostic and therapeutic endoscopy, recently announced the appointment of Ojas A. Buch as president of the Americas.

Effective April 15, 2021, Buch assumed the role of president and will lead the PENTAX Medical team in its continued mission to improve patient outcomes; and enriching patient and provider’s experience by empowering every member of the care team to achieve optimal outcomes.

Throughout his career in the medical device industry, Buch has developed an in-depth understanding of leading diverse teams that are empowered and aligned towards a common goal of keeping the customer at the core of all activities. Leadership roles at GE Healthcare, St. Jude Medical (Abbott), CareFusion (Yvaire) and most recently Philips have provided Buch with a keen understanding of the industry and its key players. As vice president of Philips, Buch commanded customer-driven organizational transformations, advanced the company’s growth strategy and led strong teams around him for several global health care businesses, which resulted in innovation and revenue growth.

“With more than 25 years of medical device experience, Ojas is a transformative leader with deep knowledge of and appreciation for the customer needs, systems integration, therapeutic devices, service innovation and robust quality systems,” stated Gerald W. Bottero, global president of PENTAX Medical. “In addition to leading our commercial, clinical and operations teams, we look forward to Ojas’s guidance to our R & D teams for speech and swallowing products in Montvale, New Jersey, and CryoBalloon technology for esophageal treatments in Redwood City, California. We firmly believe his strong leadership experience will accelerate product launches and deepen customer engagement in the coming years.”

“I am proud to serve PENTAX Medical alongside a dedicated team in the Americas. There are many opportunities to grow partnerships with customers, key opinion leaders and industry experts in serving our patients. It is through collaboration and innovation that PENTAX Medical anticipates and solves the challenges of our clients,” stated Ojas A. Buch. “I look forward to working with our team in advancing the PENTAX mission to improve the standard of patient care and quality
of health care delivery by providing the best endoscopic products and services with a focus on Quality, Innovation and Simplicity.”

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