Innovative Medical Products (IMP) revealed their newly designed brand at the American Academy of Orthopedic Surgeons meeting (AAOS), held in Las Vegas from March 7-11. The brand’s updated booth featured a bold, modern design and refreshed color pallet, along with an updated tagline, all carefully crafted to closely reflect the brand’s primary focus of surgical patient positioning. The new branding illustrates that IMP is the market leader in knee positioning and owns the unique trademarked green boot prominently featured in its newly designed logo. The brand refresh will be carried across all brand platforms and channels. Their website is being redesigned with new and improved features for an optimized customer experience.
As the orthopedic healthcare industry continues to evolve, IMP aims to reflect these advancements internally and externally.
Michael Reilly, IMP’s Vice President of Sales and Marketing, notes, “The reason behind the brand refresh is to improve recognition of the company, as well as a better reflection of what it is we do.” Reilly discusses the importance of representing the company’s brand values of being supportive, independent, helpful, and engaging. These values carry over to IMP’s Most Valued Partnership program, offering premier partnership-level service and support for MVP members. From surgeons and nurses to robotics companies and more, IMP’s designs have always come from collaboration with customers to create, manufacture, and distribute unique and quality products.
Further explaining the importance of the brand refresh, Reilly shares that as IMP moves into the future, the brand refresh will continue to represent the value and service the company delivers to its trusted clients.
The updated brand was prominently displayed at the Association of PeriOperative Registered Nurses (AORN) Trade Show in San Antonio and at multiple other meetings throughout the year.
