Buffalo Filter has announced the launch of the “End Surgical Smoke” campaign, a new national initiative aimed at increasing awareness about the hazardous side effects of surgical smoke. OR Today examined this issue with a cover story in its January 2017 issue. The Buffalo Filter initiative will be unveiled at the AORN Global Surgical Conference and Expo 2018.
Consisting of a dedicated landing page – EndSurgicalSmoke.org – and a targeted advertising campaign, the End Surgical Smoke campaign sheds light on the effects of surgical plume which contains hazardous chemicals, toxins, nanoparticles, viruses and bacteria exposing the operating room staff, and – in turn could have a negative effect to employee health and time off as well as potential decreased patient satisfaction related to the smell of tissue being cauterized in awake patients.
“Over the course of the past 25 years, Buffalo Filter has set the standard with state-of-the-art smoke plume evacuation products and technologies,” said Samantha Bonano, president and CEO of Buffalo Filter. “The End Surgical Smoke campaign is a natural extension of our continued mission to change the way the global health care community sees surgical smoke.”
Through a collaboration with The Martin Group, an integrated marketing communications firm, Buffalo Filter conducted comprehensive qualitative research amongst operating room surgeons, nursing staff and anesthesiologists, as well as hospital executives and internal representatives about the perceived threat of surgical smoke and their familiarity with smoke evacuation systems. Results revealed an overall acknowledgement that surgical smoke is unhealthy, but a need to reiterate and reposition the danger in a way more impactful manner.
“It is news to many, including the operating room staff, that smoke inhaled in the operating room in one day is equivalent to 27-30 unfiltered cigarettes,” said Robert Scroggins, RN-Clinical Programs Manager at Buffalo Filter. “It’s imperative for hospitals, staff and patients to understand the risk associated with surgical plume and take the necessary precautions to rid the surgical environment of this hazard.”
To further heighten awareness within the medical industry, Buffalo Filter launched the “Do No Harm” advertising campaign which speaks to the negative side effects of surgical smoke which can impact the physical health of employees. The print and digital ads will run in hospital trade outlets beginning in April 2018.
Buffalo Filter is also working to establish a National Surgical Smoke Awareness Day in the near future.
To learn more about the dangers of surgical smoke and to download a white paper summarizing the hazardous components found in surgical smoke and the implementation of surgical smoke evacuation devices as a solution, visit EndSurgicalSmoke.org.