© BARCO UNIFORMS
Barco Uniforms has launched BarcoMade.com, its online retail store that makes it easier than ever for busy health care professionals to shop and learn more about their favorite Barco scrubs.
The new e-commerce platform provides greater flexibility for customers by allowing them to purchase directly from the site and also search for nearby retailers. As social media apps like Instagram and digital marketing channels play an increasingly important role in how consumers browse and shop, BarcoMade.com provides a seamless, intuitive user experience. Users can browse through the site’s thoughtfully selected brand collections, which include best-selling and globally popular brands like Grey’s Anatomy, Barco One and Skechers Vitality Collection.
The expansion into direct-to-consumer (D2C) is the start of an exciting new chapter for Barco.
“For more than 90 years, Barco has earned its reputation for innovation with purpose. We honor our health care community by evolving with them, adopting the latest technologies and adapting our apparel to meet their changing needs and preferences. Now, more than ever, we must meet our customer where they already shop: online and mobile. The launch of BarcoMade.com is the natural next step in our company’s evolution to make good on our promise to improve the lives of healthcare professionals around the world,” said Ron Wagenseil, president and CEO, Barco Uniforms.
Barco has also announced the hire of Kerry McLeod as the company’s chief digital marketing officer. In her role, McLeod will oversee the company’s digital transformation and launch of the direct-to-consumer channel. Prior to joining Barco, she oversaw the e-commerce division of Delta Apparel, which included multiple unique websites, where she was responsible for all digital marketing efforts. She has served in senior leadership roles overseeing omni-channel marketing initiatives for companies ranging from Fortune 500 to digital startups.
For more information, visit www.barcouniforms.com.
