CEO and President Peter Leonidas started Soma Technology, Inc. in 1992. The company refurbishes products for health care facilities located in more than 50 countries.

Medical Dealer magazine recently learned more about Soma Technology from Sales Director Ashish Dhammam, Sales Director Ria Asnani and Marketing Coordinator Alyssa Adler.

Biomedical engineer, Sachin, works on a C-Arm

Q: What are some advantages your company has over the competition?

SOMA TECHNOLOGY: Our strong engineering team and commitment to excellent service is our greatest advantage. We offer our customers a one-stop shopping experience. Our product categories include heart-lung machines, heater/coolers, IABPs, C-Arms, portable X-rays, DR plates, mini C-Arms, NICU equipment, obstetrical equipment, operating room equipment, anesthesia machines, surgical tables, electrosurgical units, infusion pumps, ventilators, ultrasounds and much more. A complete offering can be viewed on our website at www.somatechnology.com and www. equipomedicocentral.com. Also, Soma Technology is an approved vendor for all major GPOs, IDNs and distribution networks in the U.S.

Q: What are some challenges the company faced last year? 

SOMA TECHNOLOGY: Soma Technology prides itself on predicting proper demand and stocking this inventory. With the Affordable Care Act, we have seen health care facilities consolidate and become part of larger corporations; decisions previously made by physicians are being made at the corporate level. We were able to convince these corporations of our ability to provide products for large-scale purchases.

Peter, Maria and Mario are our longest serving employees.

Q: What are your company’s core competencies and unique selling points?

SOMA TECHNOLOGY: We offer products at a fraction of the cost of OEMs, lifetime phone technical support and carry a comprehensive inventory of OEM parts and new replacement accessories. By refurbishing products, Soma Technology is devoted to a green standard, where we reduce, reuse, and recycle our equipment, contributing to a healthier planet.

Q: What product or service are you most excited about?

SOMA TECHNOLOGY: As one of the few companies to offer bladder scanner calibration, we are able to eliminate the need for our customers to rely on OEMs or outside companies for service and calibration. We offer comprehensive service and calibration on infusion pumps, defibrillators, C-Arms, contrast injectors, and more.

Q: What is on the horizon for Soma Technology? 

SOMA TECHNOLOGY: Our team is working on a number of new surgery centers. In order to better facilitate repairs and service, we are adding service centers around the country. Our private label offering, AXIA Surgical, is starting to become an established brand name for new monitors, imaging tables and surgical lights.

Q: Can you share with us how you “saved the day” for a customer?

SOMA TECHNOLOGY: Biomeds are often surprised by our ability to supply parts and accessories that are difficult to acquire. Most hospitals utilize our rent-to-own option thus saving money and time; enabling easier capital spending decisions. Through these savings, medical facilities are able to invest in other revenue streams.

Q: Can you tell me more about your company’s facility?

SOMA TECHNOLOGY: We have a state-of-the-art facility with ISO certification. We designed the facility around workflow from inventory, to technical refurbishment, to cosmetics and logistics. Our technical staff is OEM trained and we invest in their education, test equipment and tools. We encourage customers to visit our facility and showroom to plan their upcoming OR.

New sales hires, Steve and Ryan in product training

Q: Have there been any recent changes?

SOMA TECHNOLOGY: Last year, our private label Axia Surgical added DR plate and video laryngoscope solutions to our many offerings – with more products yet to come. We are proud that all Axia Surgical products are manufactured and assembled in the United States.

Q: Who makes Soma Technology a success?

SOMA TECHNOLOGY: Soma Technology has a very large, diverse workforce. We are an equal-opportunity employer offering full benefits to our employees. The skill sets of our employees include technical, sales, marketing, purchasing, management and, of course, engineering. A large percentage of our employees have a master’s degree in biomedical engineering from reputed universities.

Q: What is Soma’s mission statement?

SOMA TECHNOLOGY: Soma Technology’s main mission is to provide high-quality new and refurbished medical equipment to health care facilities worldwide at affordable prices. Our priority is improving patient care by helping facilities purchase brand name medical equipment without compromising quality or service.

Q: Is there anything else you want readers to know?

SOMA TECHNOLOGY: Soma Technology has exciting plans for the future. We have redesigned our Parts and Accessories’ webpage; somamedicalparts.com. This redesign provides customers with an individualized e-commerce experience with parts and accessories offered at a fraction of the cost compared to OEMs. To better serve our Spanish-speaking customers, we launched the website; equipomedicalcentral.com. Soma Technology takes pride in delivering on our promises to customers.

We are very active on LinkedIn, Facebook, Twitter, Google Plus, YouTube and Instagram as “Soma Technology.” We are celebrating our 25th year, and look forward to continued excellence!

For more information, please visit www.somatechnology.com and equipomedicocentral.com