By Eddie Mitchell
Image Stream Medical was founded in 1999 with the vision of solving the key clinical and business challenges for health care systems by facilitating collaboration across their enterprises. By connecting clinicians with the clear visual insights they need, and with each other no matter where they are, the company helps teams work more efficiently and effectively. The result is a clinical workflow experience that is more intuitive, natural and collaborative across the entire health enterprise.
OR Today recently interviewed Image Stream Medical CEO Eddie Mitchell to find out more about the company.
Q Can you explain your company’s core competencies?
Mitchell: We innovate to simplify connections. We have 3 cornerstones to our company’s foundation.
We make sophisticated technology transparent. Our solutions simplify the complex, freeing care teams to focus on what matters most – caring for their patients.
Because technology should help clinicians, not frustrate them, we focus on not overwhelming our customers with long feature lists but provide an intuitive, clinical workflow-congruent, solution that is scalable and open in architecture, while calling for minimal infrastructure requirements (conduit, server, and data, etc.).
Solving problems creatively is our passion. We listen to our customers and deliver practical solutions that improve the way they work. We adapt our solutions to their clinical workflows, not requiring users to change in any way how they provide the best patient care. And we consistently pave the way with new products that define the next generation of innovations. Since our founding in 1999, we’ve established ourselves as market leaders in innovation with a long list of first-to-market technologies, including the first medical virtual presence solution for the hospital enterprise in 2017.
Health care is a team sport. We facilitate collaboration by making it easy for clinicians to connect with each other and with clinically relevant information – at the moment of care, across the entire enterprise.
Traditionally, ORs have been one of the most isolated areas of the hospital – with good reason. Its location must meet security, patient privacy and infection control requirements. However, today, we are making it possible to bring the OR to the rest of the hospital for remote consultations, telementoring, and surgical demonstrations for professional conferences, and focused student/resident teaching sessions around the globe, all while protecting the patient care environment.
Q What are some advantages that your company has over the competition?
Mitchell: Image Stream Medical (ISM) approaches integration/collaboration differently from all of the other vendors. With our solutions, there are three areas that differentiate Image Stream.
First, we are vendor neutral. ISM wants to stay true to each customer’s requirements both today and in the future. Our main priority is to work with all the vendors the customer selects such as lighting, booms, imaging, and endoscopes. Why is that important? As the facility’s requirements evolve across its procedure spaces, we can continue to provide the foundational technologies needed without holding the customer hostage as a vendor that only connects to our own equipment.
Second we believe that integration requires an enterprise-wide vision and approach. We focus on the capabilities to support connections across the enterprise, from ENT to ORs to a facility’s most advanced hybrid spaces. Organizations appreciate the time and money in providing a single solution that allows clinicians to have a consistant yet custom workflow that meets its enterprise standards.
Lastly, we understand the importance of workflows tailored to each individual customer’s procedure space and enterprise standards. Our technology integrates seamlessly with their existing workflows, freeing clinicians to focus on delivering the highest-quality patient care. Supporting a hospital’s current workflows permits us to solve not just a customer’s key clinical challenges, but also the business problems of other departments like biomed, IT, equipment planners and architects – all the members of the organization’s team.
Q What product or service that your company offers are you most excited about right now?
Mitchell: MedPresence™, it’s the next step in care team efficiency improvement, allowing hospitals to assemble teams of experts, no matter where they are located. Leveraging virtual experts elevates care team expertise, and protects the patient care environment by reducing room crowding, eliminating security and access concerns, and lowering a patient’s infection risk.
I am most proud of the care we’ve taken to ensure that all MedPresence™ participants can interact and communicate naturally with one another in the same kinds of ways that they would with an in-room colleague. We know that supporting natural ways of interacting and connecting is key to improving teamwork and efficiency.
Note: MedPresence™ and 4K applications for advanced integration in procedure room environments will be on display in the Image Stream Medical booth #415 at the OR Manager Conference on October 2-4 in Orlando, Florida.
Image Stream Medical, Inc. is a wholly owned subsidiary of Olympus Corporation of the Americas.